Dave Liniger started RE/MAX in 1973, and it has become the largest real estate company in the world with a record year in 2021. He also runs a private equity company, Area15 Ventures, focused on emerging franchisors and high-growth businesses.

Dave and Adam pick up their conversation from last week by talking about the importance of being a lifelong learner. Dave shares how the early days of building RE/MAX began a pattern of lifelong learning that he’s carried on throughout his entire career.

The only constant is change, and the world is changing faster and faster as we’re sitting here. And Dave believes that one of the worst things a leader can do when a learning opportunity comes their way is to assume they already know everything they need to know on that topic.

Another aspect of becoming a lifelong learner is taking full advantage of personal experience. Dave shares that no one is born a leader. It comes from a cumulated lifetime of experience. And getting a college degree gives you a great head start, but that can really only give you theoretical knowledge, not practical experience with people. Leadership comes down to how you influence and control and encourage the team. And you can only learn that through personal experience. 

Dave addresses the importance of having a coach in your professional life. The purpose of a coach is to get more out of you than you can get out of yourself. Using their wisdom, their job is to analyze you and make suggestions on how you can improve. And the money spent on a coach almost always will multiply your financial benefit. Dave recalls that nearly all of the most successful RE/MAX agents utilized professional coaching.

Lastly, Dave and Adam discuss the benefits of participating in masterminds. Dave defines a mastermind as a group of people that support you in where you want to go and are going in the same direction themselves. Masterminds are an incredible opportunity for like-minded people from different backgrounds to encourage each other.

The two round out the conversation by talking about the importance of establishing good habits in your life in order to achieve your goals. One of the best ways to develop good habits is by establishing the right systems in your life. These are systems and processes that set you up for the best chance of sticking to your habits. And, if you have the right systems, the goal will accomplish itself.

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