Many popular self-help books promote the use of affirmations to help people change unhealthy thoughts and behaviors. Dr. Noah St. John has spent the last 25 years teaching a different and more effective approach. Instead of using a disempowering “I am” statement that the brain immediately recognizes as false, he directs people to ask an empowering question that exemplifies who they want to be. By asking a question, the brain becomes engaged in finding the answer, thus creating a plan of action to achieve a specific goal. 

Noah’s strategy pushes people beyond magical thinking. The first step someone must take in order to live an empowered life is to gain clarity on what they actually want. Once the goal is clear, ask a question that confirms the goal has already been met. It is important to accept the truth of this new reality; in doing so, neural pathways in the brain are rewired towards a different end. Finally, the most important step is to take action based on the new reality created through powerful afformations. When people take responsibility for establishing new patterns of thinking and behaving, nothing can stand in their way on the path to a successful and fulfilling life.