Creating a Coveted Customer Experience with Jay Baer
Jay Baer is one of the leading experts in marketing and customer experience, and he has some pure gold to share with Start With A Win listeners on this episode of the podcast. Business owners and consumers alike will appreciate what Jay has to say, so be sure to tune in.
We are almost a year into the COVID-19 pandemic in the United States. Some businesses still haven’t adapted to the new needs of their customers. Jay Baer—a thought leader, keynote speaker, and advisor to many notable clients—shares his perspective with Start With A Win listeners that COVID-19 has provided an unprecedented opportunity for business growth if business owners are willing to take it. Right now, every business is a start-up because every business is having to reinvent themselves to accommodate the restrictions, changes, new expectations, and new needs of the business environment and consumers. People have adopted new ways of making purchasing decisions. Only the businesses that have kept up with their customers and the market are going to grow.
Jay and his team have come up with a framework for achieving the coveted customer experience, which means that when you consistently exceed expectations, price and perfection don’t matter any longer. Instead, customers will be won or lost based on these three qualities: quick, clear, and kind. That framework is what people care about right now, and it is the best way for businesses to differentiate themselves from their competitors. Almost every interaction they have had with anyone in 2020 has lacked those specific qualities. Even if you think you are doing a great job of practicing these qualities, you may be astounded to see the positive changes that would result from intentionally focusing on providing customers with a quick, clear, and kind experience. Consumers will be so pleasantly surprised that they will become unofficial brand ambassadors for you and help bring new business in the door.
Connect with Jay:
Connect with Adam:
Leave us a voicemail:
888-581-4430