Finding Opportunity in Disruption
Do you ever get tired of trying to decipher and keep up with the latest buzzwords in your industry? They can quickly get worn out and lose their true meaning, but sometimes a word comes along that is worth grasping on to and implementing in your business. What if instead of fearing a market disruptor you became the market disruptor and changed your customers’ experience as a result?
On this episode of the Start with a Win podcast, Adam and Mark discuss the misconception that “disruption” is a bad thing. So many people are talking about “market disruptors” in a way that unsettles and instills fear in anyone who doesn’t have a firm understanding of what it means to be a disruptor. It has become a buzzword that doesn’t communicate much besides anxiety. Common examples of market disruptors are Uber, Airbnb, and Netflix — companies who recognized a need in the market and created an innovative solution to the problem customers were facing.
You can do the very same thing. Rather than running around and making impulsive decisions out of a desire to not be disrupted, you can look at potential disruptions as opportunities to innovate and provide what customers really need and want. You can be one of those innovative companies who creates a new order of business and creatively solves problems rather than sitting on the sidelines admiring what other people are doing. Have your ear to the ground and truly pay attention to what your customers are saying, then create a plan and move forward with a solution. Deliver value to your customers and they will be loyal to you.
Adam also answers a caller’s question about the best way to approach goal-setting and growth by encouraging her to publicly share the numbers associated with her goals in order to remain accountable and to show commitment to reaching those goals.
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