Four for the Fourth: Business Development Q&A with Adam
This Independence Day weekend, Adam takes on the role of the interviewee and fields Mark’s thought-provoking business development questions.
In this episode of Start With A Win, producer Mark asks Adam a series of business development questions that might change your perspective on some aspects of your business.
- What is more important: maintaining your current clients or growing your business? – In classic CEO-form, Adam converts this either/or question into a both/and question, specifying that you need to strike a balance between investing in your existing customers while also marketing yourself to prospects. The best way to do this is by providing products, services, or thought leadership that is of value to people, which will cause your business to be top-of-mind for them.
- What is the best strategy for converting a “no” into a “yes”? – Adam will have a lot to say on this topic in his upcoming book, but his main piece of advice is to know the no. Understand that some people will default to “no” out of fear – either of the unknown or of missing out on something else – so your best bet is to give value to them in love.
- If you were dropped off in an unfamiliar city and told to start a business, what kind of business would it be, and how would you grow it? – The key to starting any business is to talk to the people, to get to know what is working for them, what isn’t working for them, what they need, and how they need to receive it. You won’t be successful without customers, and you won’t have customers if you aren’t providing them with a product or service that solves a problem for them. The same concept applies to real estate; talk to people, get to know local business owners, start telling the stories of the community, and watch as clients come your way.
- What is your best advice for getting unstuck in business growth? – Adam points out that stagnation or issues in business typically reflect personal struggles, so before you can work on your business, you have to work on yourself. Think and journal through the various aspects of your life and gauge how you are doing. Only when you get your life back on track will your business start to grow again.
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