Growth Trends in the LGBT Community with Jeff Berger
NAGLREP might sound like the name of something that belongs on a sci-fi show, but the President, CEO, and Founder of the organization shares with Start With A Win listeners about the vital services they provide to the LGBT community. This interview was a great way to kick off Pride Month and you don’t want to miss it!
On this episode of Start With A Win, we are joined in our virtual studios by Jeff Berger, President, CEO, and Founder of the National Association of Gay and Lesbian Real Estate Professionals. The organization formed rather organically, beginning as a digital marketing concept to provide exposure and resources for real estate agents who belong to and/or work with the LGBT community. After the website became the topic of a Chicago Tribune article spotlighting a specific consumer hiring a real estate agent to sell her house solely based on his inclusion on the site, Jeff knew that he had to expand and organize his idea for broader impact.
Today, Jeff sees the main purpose of NAGLREP as creating a safe space for real estate professionals and home buyers in the LGBT community that allows them and their needs to be understood and accepted, which doesn’t always occur in the larger real estate world. NAGLREP is very in touch with their 2,800 members, constantly making adjustments based on feedback and compiling member surveys annually to create the LGBT Real Estate Report. This report discusses trends in the gay and lesbian population’s real estate transactions and provides crucial facts and figures to educate real estate professionals about the needs and wants of these individuals and families.
For more information, be sure to check out the NAGLREP website to download the LGBT Real Estate Report and go to naglrep.com/remax for a special introductory price on your first year of membership.
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