How to Grow a Franchise Business
Today, we talk to Jack and Meghan, two executives with Hand & Stone Massage and Facial Spa, a fast growing franchise business with over 500 units across the US and Canada.
They dig deep into how to gain customers, establish a strong community brand, and build a business for long lasting results. If you want to learn how leaders grow businesses, this is a great episode for you!
Jack: Jack’s background includes 30 years in the franchising industry, 15 years in the health and wellness industry, and seven years with Hand & Stone. He believes this is a marketer’s nirvana – the brand positioning aligns perfectly to consumer sentiment, a great corporate team at every level that all share the same passion for the brand, and awesome franchisees who not only bring forward awesome concepts but execute on the plans they develop to perfection.
They dig deep into how to gain customers, establish a strong community brand, and build a business for long lasting results. If you want to learn how leaders grow businesses, this is a great episode for you!
Jack: Jack’s background includes 30 years in the franchising industry, 15 years in the health and wellness industry, and seven years with Hand & Stone. He believes this is a marketer’s nirvana – the brand positioning aligns perfectly to consumer sentiment, a great corporate team at every level that all share the same passion for the brand, and awesome franchisees who not only bring forward awesome concepts but execute on the plans they develop to perfection.
Meghan: Beginning her journey with Hand & Stone as a Spa Associate in their flagship store in 2007 Meghan, now SVP Franchise Operations where she leads a team of 17 passionate professionals that are dedicated to supporting their franchisees. She is humbled to work alongside such talented business owners and team members. Meghan is also pursuing her MBA to further her career at Hand & Stone.
Main Topics and Connect
03:40 Business is about what or who!
07:17 Magic of the franchise world
09:04 How they get consumers to be undistracted
11:18 Community connection
15:17 How should a franchisee be spending their time
19:52 Best practices in marketing & operations
24:30 Coffee and what at the end of the day!
Connect with Adam
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