The Original Disruptor: Interview with RE/MAX Co-Founder Dave Liniger (Part 2 of 3)
In Adam’s continuing conversation with Dave Liniger, they discuss the topics of the business environment RE/MAX created early on, they foundational key concepts, and the power of your associations. This is an enlightening episode full of personal and professional applications.
During part 2 of Adam’s conversation with RE/MAX Co-founder and Chairman of the Board, Dave Liniger, Dave discusses the foundations of RE/MAX and how these concepts can be applied to business and personal pursuits. In October 1975, RE/MAX had its first cash flow positive month, and Dave and Gail finally felt that the company was stable enough for them to start taking paychecks. One of the key components of their successful business was the environment that they had created, which allowed agents and brokers to flourish and set up a trustworthy system of leadership when Dave had to be away for several months to take care of Gail after her serious plane crash.
The key concepts that Dave set up early on were: (1) product, (2) brand/market share, (3) group purchasing, and (4) unique training programs. It was also during this time that they began franchising and setting up regions within the company, which provided them a way to manage their growth while still keeping the brand cohesive.
Dave emphasizes the importance of surrounding yourself with people who will challenge you and make you a better person, and he references Jim Rohn’s thoughts on the subject. He continues by saying that it is important to stay focused and be a disruptor, always paying attention to changes in the market and being willing to change in response.
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