Interview with entrepreneur Gj Reynolds
On this episode of the Start with a Win podcast, Adam talks with his buddy and accountability partner, G.J. Reynolds. G.J.’s expertise is in building brands and consistently communicating authenticity to his followers, and he explains to listeners his heart behind this hyper-focus he has towards helping people along the path they are traveling.
G.J. Reynolds grew up in a solid home, and after high school, he joined the US Army to gain exposure to the world and direction about where he wanted his life to go. He was a part of the early version of Verizon and then became an entrepreneur eventually getting into real estate with RE/MAX because of their reputation for being the best. He continued his entrepreneurial journey in the area of satellite communications and telecom and he was eventually encouraged to simplify his branding, which he took literally.
Simply G is hyper-focused on simple processes contributing to a specific direction or purpose because if you are unfocused then you are off-track and could become complacent. It is imperative to be focused on the right things and to set yourself up for success in these areas by surrounding yourself with people who complement you and will hold you accountable. In addition to having peers who are your accountability partners, G.J. recommends that you also have a coach or mentor who has walked the path ahead of you and can guide you.
G.J. is considered an influencer, with over 4 million online followers, but he doesn’t consider this his primary means of leadership. He says that a leader is someone who chooses to have an impact, and he finds fulfillment in impacting others in their journeys, inspiring them to focus on their goals and how to get there. The keys to this relationship are grace, openness, honesty, authenticity, vulnerability, and no judgment. Authenticity, specifically, connects the head to the heart and can open many doors for connecting with people.
Recently, G.J. has become involved in building the Women of Faith brand. He says that what he has learned through this experience can be applied to building any brand: it is all about the people, but it does take time. When people catch a glimpse of authenticity and someone being real, they will embrace it, and this connection is what it is all about. Being in touch with the people and conveying a consistent message is the most important part of building anything.
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