Interview with Tony Iacoviello "The Geeky Agent"

Tony Iacoviello is known in the RE/MAX world as “The Geeky Agent,” and he shares with us how this character came to be as well as how he uses it in his daily business life. He also talks about how a few of his lowest times have brought him to a really good place in his personal and professional lives, cherishing his time with loved ones and making the most of his time in real estate.
Our guest on this episode of the Start with a Win podcast is Tony Iacoviello, also known as “The Geeky Agent.” Tony is a RE/MAX agent in Hamilton, Ontario, Canada, which is halfway between Toronto and Niagara Falls. Tony became known as The Geeky Agent several years ago when he was asked to create a character that would narrate his journey to and experience during the annual R4 Convention. Based on his childhood love for sci-fi and comic books, he told his character’s story in the form of comic book pages, and when R4 was over that year, he adopted the avatar he had created and has continued documenting his business adventures to this day. 

Tony has experienced a few failures that have brought him to where he is today. First, when he went through downsizing in the recession, he started his own construction and renovation company, which eventually brought him into the real estate world where he has found his fit. Secondly, he went through a divorce which caused him to do some self-evaluation and reconfigure the relationships in his life. He now views his time with his sons as truly special and he finds purpose, gratitude, and perspective from his time with them.

Another big win in Tony’s life has been the responsibility that has come from being a recognizable representative of RE/MAX as The Geeky Agent. “With great power, there must also come great responsibility,” and Tony has found that The Geeky Agent provides him with both.

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