Many people go through life without putting any effort into awareness, of themselves, those around them, or their surroundings. If you are not intentional about practicing awareness, you are sorely missing out on opportunities that are right in front of you. As a business owner, you should be thinking about how your customers feel because they want to know that you care about them as people more than you care about their transactions. As an employer, you should have a good grasp on the temperatures of your employees. And as you interact with your family, you would be amazed by what you can learn just by paying attention.