In the age of artificial intelligence, how can entrepreneurs offer products and services that hold value beyond what a machine is capable of providing? Jon LoDuca believes that going back to the basics of authentic human interaction is the new million-dollar idea. Jon is founder and CEO of PlaybookBuilder, an award-winning knowledge management software that helps leaders and teams capture and share best practices, core process, and story to drive performance, scalability, and sustainability. Wisdom is a company’s best asset, and Jon’s software programs help organizations monetize their intellectual property in a world where humans find themselves competing with AI.

With conversation software such as ChatGPT and Google’s LaMDA replacing entire industries like customer service, business owners are doing their best to adapt and grow within new technological and cultural parameters. Current AI software passes the “deity test,” meaning it is omniscient, omnipresent, omnipotent, and immortal. This reality demands that entrepreneurs address how AI will relate to their business. To prevent being disintermediated, Jon encourages leaders to come back to their core values that motivated them in the early days of their careers. The best way to offer a unique experience is by boldly preserving human interaction, creating  a sense of intimacy in communication, and offering deep empathy. Entrepreneurs can guarantee their success by playing a trump card that’s outside the wheelhouse for AI: human-to-human interaction. In the near future, it may just become the world’s most valuable commodity.