Using Video Content to Connect with Your Audience
Do you often struggle to see why content creation is important to your business? Do you wish there was a better way to connect with your clients and leads that was more convenient? James Schwartz, RE/MAX Vice President of Marketing and Media Strategies has these answers and more for you on this episode of Start with a Win.
James Schwartz is a returning guest on Start With A Win because his wisdom and knowledge cannot be contained in just one episode. He and Adam talk about the ways that real estate agents and any client-facing professionals interact with people and how those interactions can be enhanced to create deeper and more meaningful connections.
James and his team have just completed the development of the Photofy app that is available to general consumers and to businesses and helps people overcome their fear of creating content. The app provides a simple platform for video creation and sharing that replaces the pressure of a high-production-value product with integrated branding and user-friendly features. They specifically identify their 3 types of clients: (1) custom content creators, (2) those who get a jumpstart with templates, and (3) people who like to reshare content that has already been created on their own platforms.
This app is just one of the ways that you can set yourself up as a thought leader in your industry, being what people need and customizing your message to your audience. Along with this expertise, it is important that you communicate in a genuine and approachable way, being uniquely you in your delivery of the message your audience needs to hear. James also emphasizes staying relevant and discusses specific ways that you can maintain your online reputation.
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